PsychLocal
Learning Hub
A practical, step-by-step course on getting your interventional psychiatry practice found in local search, maps, directories, and AI assistants.
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How patients actually find interventional psychiatry care
The five discovery paths that lead to a ketamine, SPRAVATO or TMS consultation, and roughly where your effort belongs.
Free with no signup and no email required.
Start with the basics
How patients actually find interventional psychiatry care, and the four places your practice has to exist before anything else works.
How patients actually find interventional psychiatry care
The four places your practice has to exist
What local search actually ranks
Why NAP consistency decides everything
Local SEO, traditional SEO and GEO
What a psychiatric practice can and cannot claim
Practice listings versus provider listings
Your first 30 days
Google Business Profile
The single highest-leverage asset a clinic owns. Categories, verification, address rules, telehealth, services and photos, done correctly for a psychiatric practice.
Setting up Google Business Profile for a psychiatric practice
Choosing the right primary category
Secondary categories for ketamine, SPRAVATO and TMS
Verification for healthcare practices
Suite numbers, shared offices and virtual addresses
Telehealth and service areas
Services, attributes and treatment lists
Photos that actually help a clinic rank
Google Posts and Q&A without compliance risk
Multi-location and multi-provider practices
Practice data hygiene
Your name, address and phone are a data asset. How to build one source of truth and change it without losing visibility.
Building your single source of truth
Practice name: what belongs and what does not
Phone numbers and why call tracking breaks listings
NPI records and why they leak into directories
CAQH and credentialing data as a marketing asset
Moving a clinic without losing visibility
Rebranding, mergers and name changes
Closing or consolidating a location cleanly
The directory landscape
Which directories move the needle in behavioral health, which are noise, and how the aggregators quietly control them all.
The directory map for behavioral health
Psychology Today: getting the most from your profile
Healthgrades, Vitals and WebMD
Zocdoc and booking directories
Doximity and referring-provider networks
Apple Business Connect and Bing Places
Yelp for medical practices
Data aggregators and why they matter more than any single site
Modality-specific finders for TMS, ketamine and SPRAVATO
Get recommended by AI
How ChatGPT, Gemini, Perplexity, Copilot and Grok decide which clinic to name, and what actually changes the answer.
How AI assistants decide which clinic to name
ChatGPT
Google Gemini and AI Overviews
Perplexity
Microsoft Copilot
Grok
Entity consistency: the one thing AI cannot forgive
Structured data that AI engines actually read
Measuring AI visibility honestly
Your website foundations
Location pages, treatment pages, provider bios and medical schema that earn trust with both patients and search engines.
The location page that ranks
Treatment pages for ketamine, SPRAVATO and TMS
Provider bios that build E-E-A-T
LocalBusiness and MedicalClinic schema
E-E-A-T for health content
Internal linking for a multi-location practice
Site speed and Core Web Vitals in plain terms
Accessibility as an access issue
Reviews under HIPAA
How a psychiatric practice builds a review presence without confirming that anyone was ever a patient.
What HIPAA actually says about reviews
Responding without confirming treatment
Asking for reviews legally and ethically
Review gating and the FTC rules
Handling a damaging or false review
Where reviews matter beyond Google
Building a review habit that survives a busy clinic
How reviews shape what AI assistants say
Referrals and payer directories
The channels nobody optimises. Referring providers and insurance directories send high-intent patients and are usually full of wrong data.
Why payer directory accuracy outranks everything
Auditing your insurance directory listings
Marketing to referring providers
Building a referral one-pager that gets used
Ghost networks and what they cost you
Coordinating referrals across multiple offices
Measuring referral channel performance
Measure what matters
The handful of numbers worth watching, how to read them honestly, and how to tell whether a change actually worked.
The five numbers worth watching
Reading Google Business Profile performance data
Google Search Console for a clinic site
Geo-grid rank tracking and its limits
Call tracking without wrecking your data
Attribution for high-value treatments
Building a monthly visibility report
Knowing when a change actually worked
Checklists and glossary
Printable checklists, a 90-day plan, and plain-language definitions of every term used across this course.
New location launch checklist
The 90-day local visibility plan
Listings audit checklist
Google Business Profile optimisation checklist
Pre-launch website checklist
Glossary of local and AI visibility terms
What is NAP?
What is a citation?
GEO, SEO and AEO compared
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