You almost certainly have profiles on all three of these already, and you almost certainly did not create them. They were generated from public data, they rank well for clinician names, and patients read them. Unmanaged, they are a stale front page you did not write.
Why unclaimed profiles exist
These directories build coverage from public sources, principally NPI registry data, state licence records, and claims-derived datasets. That is why the address on your profile may be an employer you left years ago, and why correcting the profile without correcting your NPI record often does not stick. Chapter three covers that mechanism.
Why they matter
- They rank for names. A patient searching your clinician name may see one of these above your own website.
- They carry reviews. Ratings collected independently of Google, which patients read and which feed the general picture of your practice.
- They feed downstream data. Other sites and assistants reference them.
- They are frequently wrong. Old addresses, dead phone numbers, retired affiliations, wrong specialties.
The asymmetry is what makes this worth an afternoon: you did not choose these profiles, but patients treat them as authoritative.
Claiming and correcting
Each has its own provider claim process, typically requiring identity verification against the clinician credentials. Once you have access, work through the same list on each:
- Practice name, address including suite, and phone, matched to your canonical record.
- Remove old practice affiliations and addresses. This is the most common error.
- Specialties, corrected to what you actually practise.
- Accepted insurance, which these sites often get wrong.
- Education, training, board certifications, and licences.
- A current photo.
- Hours and accepting-new-patients status.
- Your website URL, pointing at the relevant office or bio page.
Corrections may take time to appear, and some fields are locked to the directory own data sources. Where a field will not accept your correction, the fix is usually upstream in your NPI or credentialing record.
Reviews on these platforms
All three collect reviews, often through their own surveys, and they surface prominently. Everything in chapter seven applies: respond without confirming that anyone is a patient, never disclose clinical detail, and never argue.
Practices tend to monitor Google reviews closely and ignore these entirely, which means a critical review here can sit unanswered for years while ranking for your name.
Paid upgrades
Each offers enhanced or sponsored placement. Be sceptical and evidence-led:
- Claim and correct the free profile first. That captures most of the available value.
- Judge paid placement on whether these sites are actually visible in your market. Search your competitors and see.
- Treat lead-generation upgrades as advertising with a measurable cost per enquiry, not as visibility work.
- Do not buy an upgrade to fix inaccurate data. Correcting the data is free.
Add them to your routine
Because you did not create them, they are easy to forget. Add all three to your listing inventory with the claim status and login owner, check them quarterly, and retire departed clinician profiles as part of offboarding.
Booking-first directories work on a different model, and that is next.