These are the smallest directories in the chapter and often the best converting. A patient using a treatment locator has already decided they want that specific treatment. They are not comparing psychiatry in general, they are looking for somewhere to receive something they have already researched.
What a modality finder is
A locator listing providers of one specific treatment. They are typically operated by one of four kinds of organisation:
- Manufacturers, who maintain a locator for certified or trained providers of their product.
- Device makers, who list practices operating their equipment.
- Professional societies and clinical associations for a treatment area, listing members meeting their standards.
- Independent specialist directories focused on one modality.
Why they convert so well
- Pre-qualified intent. The visitor wants this treatment specifically.
- Implied credibility. Inclusion signals you meet whatever bar the operator sets, and patients read it that way.
- Little competition. The list is short by construction, so being on it is a strong position.
- They rank. Locators often surface for treatment plus location searches.
The volume is modest. The conversion rate frequently is not, which is why these deserve attention despite the traffic numbers looking unimpressive.
Eligibility is the whole game
Unlike general directories, you cannot simply sign up. Requirements typically involve:
- Certification or completed training in the treatment.
- Site requirements, including appropriate monitoring capability and equipment.
- Participation in a restricted distribution or safety programme, where the product requires one.
- Society membership, sometimes with its own credential standards.
- Purchase or lease of specific equipment.
- Ongoing compliance and periodic re-attestation.
For products dispensed under a restricted programme, the certification is a prerequisite of providing the treatment at all, so if you offer it you are almost certainly already eligible and simply have not checked whether your locator entry is correct.
The step everyone skips
Most practices that qualify for a locator are already on it, because enrolment created the entry automatically. What they have never done is look at what it says.
Go and find your own entry on every locator relevant to the treatments you provide, and check:
- Address, including suite, matching your canonical record.
- The phone number, which is very often a number filed during enrolment years ago, sometimes a billing or fax line.
- Practice name, especially after a rebrand.
- Which locations are listed, since multi-office practices commonly appear at only one.
- Whether departed clinicians are still listed.
- Whether you appear at all, which is worth verifying rather than assuming.
Corrections usually go through the enrolment or account contact rather than a public edit form, so route them via whoever manages your certification.
Getting listed where you are not
- List every treatment you provide, then find the locators for each.
- Check the eligibility requirements against what you already have.
- Where you qualify but are absent, contact the operator with your certification details.
- Where you nearly qualify, treat the requirement as a business decision rather than a marketing one.
- Join the relevant professional societies, which often carries directory inclusion alongside its other benefits.
Compliance still applies
Locator profiles are advertising. Any description you supply must respect the same limits: no efficacy claims, no success rates, no implication that a restricted product is casually available. Use your pre-approved description text from your source of truth so nobody improvises copy into a manufacturer locator.
Add every locator to your listing inventory with its renewal or re-attestation date. Chapter five turns to AI assistants.