How to Optimize Your Google Business Profile for Spravato and Ketamine Therapy Searches

Optimizing your Google Business Profile for Spravato and ketamine therapy searches is the fastest ranking win available to an interventional psychiatry practice, because almost nobody in this niche does it properly. Most clinics have a profile that says "Psychiatrist," a phone number, and three photos. That profile is competing for "psychiatrist near me." It is not competing for "Spravato clinic," "ketamine infusion for depression," or "esketamine provider near me" at all.

This is a field-by-field walkthrough of the profile settings that actually move treatment-specific searches. Set aside about an hour.

Step 1: Set the right primary category

Your primary category is the single most influential field in your entire Google Business Profile. It determines which searches you are even eligible to appear in.

For an interventional psychiatry practice, the realistic choices are Psychiatrist or Mental health clinic. Choose based on structure: if patients are coming to see specific named physicians, use Psychiatrist. If you present as a clinic with multiple providers, use Mental health clinic. There is no "Ketamine clinic" category, which is precisely why the other fields below carry so much weight.

Then add secondary categories that you can substantiate. Common valid additions include Medical clinic, Mental health service, and Psychologist if you employ one. Do not add categories for services you do not provide. Irrelevant secondary categories dilute your relevance rather than expanding it.

Step 2: Add every treatment as a service

This is the field that unlocks Spravato and ketamine searches, and it is the field most practices leave completely empty.

In your Google Business Profile, go to Edit profile, then Services, and add each treatment as its own item with a real description of 200 to 300 characters. At minimum:

• Ketamine infusion therapy — describe the indication, session length, and typical series.
• Spravato (esketamine) treatment — note that you are a REMS-certified treatment center and that sessions are observed on site.
• Transcranial magnetic stimulation (TMS) — note the course length and that it is non-sedating and drug-free.
• Treatment-resistant depression consultation — the evaluation that precedes the above.
• Medication management and psychiatric evaluation — the bread-and-butter services patients also search for.

Write these for a patient, using the words a patient would use. Include both the brand name and the generic where they exist, because people search both: Spravato and esketamine, TMS and transcranial magnetic stimulation. If you offer intramuscular or oral ketamine as well as IV, list them separately.

Step 3: Complete the business description

You get 750 characters. Use the first sentence to state plainly what you do and where, and name your treatments in it. Something structurally like: an interventional psychiatry practice in your city offering ketamine infusion therapy, Spravato, and TMS for treatment-resistant depression, with in-network coverage for major insurers.

Avoid marketing abstraction. "We are passionate about mental wellness journeys" tells Google nothing and tells a patient less. Also avoid outcome claims and anything that reads as a guarantee, which can put your profile at risk under Google's content policies for health services.

Step 4: Set the attributes patients screen on

Attributes appear directly on your profile and answer the questions that determine whether a patient calls. Set every one that applies:

• Appointment required and Accepts new patients.
• Online care or virtual appointments, if you do intake or follow-up remotely.
• Wheelchair accessible entrance, parking, and restroom.
• Restroom and Gender-neutral restroom where applicable, which matter more in this specialty than most.
• Identifies as veteran-owned, women-owned, or LGBTQ+ friendly, if accurate.

Two attributes deserve specific attention for infusion and Spravato practices. First, if patients must arrange a ride home after treatment, make sure your parking and transit attributes are accurate. Second, if you require an observation period on site, your listed hours need to reflect the last appointment slot, not the moment the door locks.

Step 5: Fix your hours the way a Spravato clinic needs to

Spravato requires a two-hour post-dose observation. Ketamine infusions run 40 to 90 minutes plus recovery. If your profile says you are open until 5pm but your last Spravato slot is 2pm, patients who call at 3pm hear a no and never call back.

Set your regular hours to your actual open hours, then use special hours for holidays and any day with a limited schedule. If treatment availability differs meaningfully from office hours, say so in your business description and in the relevant service descriptions.

Step 6: Google Business Profile photos that pass the trust test

Patients scanning ketamine and Spravato clinics are making a risk assessment. Photos are most of that assessment. Upload, in this order of importance:

• The building exterior from the street, so patients can confirm they are in the right place on arrival.
• The entrance and waiting area, which sets expectations about privacy.
• The treatment room, showing the recliner, monitoring equipment, and how private the space is.
• The team, with faces. Anonymous clinics feel riskier than they are.

Avoid stock photography entirely. Patients recognize it, and it undercuts exactly the trust you are trying to build. Add a few new photos each quarter, because recency is a signal.

Step 7: Answer questions on your Google Business Profile before they are asked

The Questions and Answers section is public, crowd-editable, and largely unmanaged by most practices. You can seed it yourself. Post the questions patients actually ask and answer them from the business account:

• Do you take my insurance for Spravato or TMS?
• How much does a ketamine infusion cost without insurance?
• How many sessions will I need?
• Do I need a referral?
• Can I drive myself home?
• How long is each appointment?

These answers get indexed, they surface in the profile, and they pre-empt the phone calls that consume your front desk. Check this section monthly, because anyone can add an answer and wrong answers stay up until you correct them.

Step 8: Post monthly, and keep the profile alive

Google Posts expire and are not a ranking silver bullet, but a profile that is actively maintained outperforms an identical dormant one. Post monthly about new provider availability, insurance changes, expanded hours, or a plain-language explainer on one treatment. Include a call to action that goes to the matching treatment page on your website.

Step 9: Make sure the rest of the internet agrees

A perfect Google Business Profile still underperforms if your name, address, and phone number disagree across other directories. Google cross-references, and contradictions cost you confidence and therefore position. Before you consider this project done, read why inconsistent listings are quietly costing ketamine and TMS clinics new patients.

Your profile should also match the structured data on your website, and increasingly the answers AI assistants give about your practice, which we cover on our AI presence page. The full context for all of this lives in our guide to local SEO for interventional psychiatry practices.

Google's own guidelines for representing your business are the authoritative reference for the fields above, and they change more often than most practices realize.

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